Hello, I’m Aida.

Product Growth and Analytics Leader from Lithuania.

1.
Startup exit
10+.
Years in product data

The work.

01
saas.group
Portfolio company acquiring and growing SaaS products.
  • →Lead product growth and analytics across a portfolio of ~30 SaaS products, standardizing analytics, KPI frameworks, and decision-making processes across teams.
  • →Drive strategic projects: finding PMF, optimising activation funnels, pricing strategy redesign — backed by deep data analysis.
  • →Increased analytics maturity across the portfolio by introducing best practices, running workshops, and embedding data-driven culture into product development.
  • →Build end-to-end product analytics systems, including event tracking plans, QA processes, dashboards, self-serve tooling, and LLM-powered analytics agents.
  • →Partner closely with product, engineering, and leadership to translate data insights into product and growth decisions.
  • →Champion AI adoption in the PM craft.
  • →Manage and own partnership with Mixpanel
02
PassCamp
Cybersecurity startup — business password manager.
  • →Led the company to a successful exit, sold to a French cybersecurity provider.
  • →Cleared leadership debt, set direction, defined product value proposition.
  • →Grew revenue 3× in 2021 and a further 36% in 2022.
  • →Retained and motivated a core team through bootstrapping and tough markets.
  • →Closed complex partnerships and integrations with leading cybersecurity brands.
03
PassCamp
Earlier years at PassCamp.
  • →Built reporting and analytics infrastructure from scratch.
  • →Analysed customer behaviour to optimise pricing tiers and feature gating.
  • →Stepped into commercial role — secured a €120k ARR partnership in year one.
  • →Planned company finances to operate without external investment.
04
Farfetch
British-Portuguese online luxury fashion retail platform.
  • →Re-engineered product marketing tracking with PMs and analysts for unbiased monitoring.
  • →Optimized product marketing communication with the help of experiments.
  • →Migrated PowerBI dashboards onto more reliable data sources.
  • →Championed Python notebooks across the analyst org through hands-on sessions.
  • →Led deep-dive analyses that shaped OKRs and roadmap decisions.
05
Trade Me
New Zealand's largest online auction platform. 20+ years in operation.
  • →First analyst for the Marketplace B2B area — evangelised experimentation and data-driven decisions.
  • →Ran a company-wide tagging project covering full customer journeys, funnels and app activity.
  • →Supported executives during Due Diligence and company acquisition.
  • →Rebuilt an antiquated top-sellers billing system — recovered five-digit revenue from corrected fees.
06
Vinted
Second-hand fashion marketplace — Lithuania's first unicorn.
  • →Worked through the company's pivotal transformation — new business model and pricing reached profitability within 12 months.
  • →Kicked off the first data science project — personalised item recommendations.
  • →Built experiment and data-driven culture
  • →Supported launches in new markets and monitored their performance.
  • →Owned Looker administration and contributed to the data warehouse.

Things I’ve shipped.

Signup flowsaas.group

Signup flow optimization.

Mapped the full signup flow, instrumented every step, and removed the biggest friction points.

+20%
Signup Completion rate
+6%
Signup started → Trial
Pricingsaas.group

Repricing backed by deep analysis.

Cohorted willingness-to-pay, modeled migration risk, and rolled out new tiers.

+18%
ARR
<1%
Churn impact
ExitPassCamp

From bootstrap to acquisition.

Set the strategy, sharpened the value proposition, closed enterprise partnerships, and led the company to a successful exit.

3×
Revenue 2021
+36%
Revenue 2022
1
Exit closed
Product Market Fitsaas.group

Strategic project to reimagine product.

Provided deep data analysis on current customer base to find the new direction of product strategy.

2x
Conversion to paid
Activationsaas.group

Activation funnel improvement.

Identified the issue in the new product version blocking activation.

2.5x
Free users activation
+5%
Retention after trial
Analyticssaas.group

Implemented product analytics.

Built tracking plans, managed Mixpanel implementation, built dashboards and an LLM-powered analytics agent so PMs can be self-served and answer their questions in seconds.

5
Brands rolled out
24/7
Self-serve

Where I studied.

2014 — 2015
University of Amsterdam
Amsterdam School of Economics

MSc Economics — Behavioural Economics & Game Theory

2008 — 2012
Vilnius University
Faculty of Mathematics & Informatics

BSc Statistics — Financial & Actuarial Mathematics

2011 — 2012
Technical University of Lisbon
School of Engineering, Erasmus

Reliability, Quality Control, Statistical Data Mining

Off topic.

cycled 1000 kmlived in 5 countrieshooked on flyfishingadore natureride honda crfenjoy mathlove flowers

Let’s talk.

Emailaida.zukauskai@gmail.com →LinkedInlinkedin.com/in/azukauskaite/ →